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Methods of Cataloguing

Cataloguing – Final Outcome Feedback

The feedback I received on this iteration of the project correctly pointed out that the work had become too divorced from the original collection. Though I arranged the circles in a pattern reminiscent of fish scales and a fish tail, it was not immediately obvious to the viewer and needed to be clarified. 

It was suggested that I use the original material as a way to compose the new graphics, and perhaps even include the fish itself in the composition. It was pointed out that the arrangements needed to be more deliberate and based on a critical enquiry of the material, rather than intuition. One suggestion was to turn each entry into a two-sided postcard, with the back showing more of the original catalog and giving context to the color palette. 

References were made to Dulux and Farrow & Ball color catalogs, which take colors from history and the natural world, and turn them into commercial palettes entirely devoid of context. Exploring these catalogs could yield a starting point for a satire of the practice and thus bring further resolution to the work presented.

The feedback was very useful in seeing that the work is indeed missing context both from the original collection and as a whole in and of itself. There is nothing tying the work together and it therefore falls flat. A more interesting version of the work will find itself offering something beyond color, using color as a means to an end and thus giving the project a purpose. I am particularly intrigued by the possibility of using the catalog for the purposes of a parody or satire, but have yet to envision the right format for that outcome.

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