I thought the idea of the pulp fiction imprint was a fun one, but I received quite negative feedback on both concept and execution. Given the very limited time frame left to create a final project, I turned back to the idea of the alien encyclopedia, leaning on the existing assets and copy I had generated.
Rather than making a publication, I turned the work into a set of cards that could be used by creatives looking for prompts to make their work. I thought the parallel between prompting AI to generate content and using that content as a prompt was an interesting one. It felt like a new way of working that integrated AI into a creative workflow. This paradigm was different to the one being posited in the media, which argued that either AI was going to replace creatives entirely or AI’s inability to create and execute fully fledged concepts meant creatives were irreplaceable.
To my mind, both sides of the argument were missing the point that AI, in its current iteration, can also just be a tool. Like all tools, it works great for certain things and is terrible at others. This project aimed at exactly that, showing one way in which the technology can be leveraged to help rather than harm the creative process.
