I began to give some thought as to the origins of the genre of science fiction, and what kinds of formats could work that would give more narrative context to the images. I found that science fiction became popular in the 1950s through pulp fiction magazines, cheap publications that contained short stories, many of them in the realm of science fiction. Many celebrated science fiction writers started out writing pulp fiction and then became respected authors in their own right, including Isaac Asimov, Ray Bradbury and Arthur C. Clark.
With this in mind I started to sketch out a pulp fiction imprint by creating magazine covers that mimicked covers from different eras. The goal was to create a sort of uncanny valley of pulp fiction, one in which audiences would question whether what they were looking at was man- or machine-made.
